According to Kenny Slaught, Santa Barbara become a region for original and emerging businesses on top of being a popular tourist destination. Many exciting firms formed in recent years, and several of them, counting AppScale, LastLine, TrackR, and Salty Girl Seafood, came right out of the University of California in Santa Barbara. In the previous year, private investors donated more than $200 million for the creation of start-ups. This sum is almost double than the investments recorded in the greater Los Angeles area, which is considered a much more important market. Few may feel the enchantment of Silicon Valley or Hollywood, but local entrepreneurs recognize the effect of creating a business in an environment that enhances growth. Thus, this region is one of the best in the country to launch and cultivate new companies, or building unique biotech, medical, technology, and scientific businesses like Inogen, Raytheon, Sonos, and BioIQ.