Aside from being a popular tourist destination, Santa Barbara is presently a center for young and developing businesses, said Kenny Slaught. Dozens of promising new companies have been formed in recent years, and many, such AppScale, LastLine, TrackR, and Salty Girl Seafood, have come directly from the University of California Santa Barbara. The Central Coast has raised over $200 million for area startups from private investors in the last year, boasting nearly twice the investment per capita in innovation than the much larger market of greater Los Angeles. While some may be tempted to head up to Silicon Valley or down to Hollywood, many of city’s entrepreneurs recognize the significance of building a business in an area that encourages growth. Thus, the region is one of the best parts of the country to launch and cultivate startup businesses. The Santa Barbara area has spawned remarkable biotech, medical, technology, and scientific businesses including Inogen, Raytheon, Sonos, and BioIQ.